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AG Hospitality & Leisure

Industry news, ideas and tips

How to Retain New Customers

The holiday season can bring people to try and buy things that they wouldn’t normally, whether they receive a gift or are enticed by a stellar offer. But how can you keep new customers coming back for more?

How to Market Your Gym to Generations X, Y and Z

As a gym establishment, your target clientele can be very broad and diverse, attracting people of almost all ages. The key here is segmentation; dividing the market into sub-categorised groups based on their demographic and other shared characteristics, in this case by generation and adapting your marketing efforts to suit each group. With an estimated market value of £4.7 billion, there is plenty of opportunity to win over your share of the competition - you just need to know how!

Comparison Sites: The Pros and Cons for Hoteliers

The continual increase in the popularity of price comparison websites (e.g. booking.com, Expedia, Trivago), naturally causes debate over the pros and cons of partnering with these sites for the individual hoteliers that use them (or for those that are considering using them). We take a look at the advantages and disadvantages of using an online travel agent (OTA) to list your property and advertise its rooms, rates, reviews and facilities.

Hospitality Marketing Calendar 2018

Our hospitality marketing calendar for 2018 will make sure that you don’t miss out on the key events of the year that will help inspire your business with fresh and exciting ideas. Get involved – keep your social media engaging and your promotions creative for great exposure throughout the entire year. January Dry January Veganuary […]